“I never wanted to use Twitter solely as a marketing tool. 90 percent of my business is behind closed doors and I wanted to use this as a means of making fans of the restaurants vested members of the Frontera family. It’s hard to do that within the context of, say, a public appearance or a book signing. I want to hear what people have to say, be able to have a conversation with them, and create a forum for discussion.”
Clearly, the guy knows his way around social media as well as he knows his way around a kitchen. Too bad he didn’t tweet our press conference last month. Of course, Ina’s has a no cell phone policy so maybe he didn’t want to take a chance.
Speaking of which, Ina has been known to pontificate on occasion. Find her at breafastqueen1.